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Project: Harry Potter: The Quest For The Hallows

Client: Warner Bros.

To help promote the upcoming Harry Potter theatrical and blu-ray releases, we created a global, socially-enabled, community-based and activity-driven site where fans of Harry Potter could come together to unlock new content and engage in a wide variety of online activities. users were encouraged to share the site with friends, with increased user participation unlocking new mini-games and features for all. spacing out the delivery of content and rewards caused users to revisit the site many times over, and gave them an incentive to urge their friends to join in the fun.