Featured

Project: Star Wars: May The 4th

Client: Fox Home Entertainment

In order to celebrate Star Wars day, and to announce the upcoming release of the complete saga on Blu-ray, we created a site where users were invited to take part in a social push to reveal artwork from the new editions. users from around the world shared the website and, with each share, moved a step closer to unlocking an “Infinite Zoom” through exclusive imagery from the upcoming Blu-ray collection set, creating excitement about what might be included on the Blu-ray release.